I’ve attended many trade shows in the past— in Cologne, Frankfurt, Paris, San Francisco, New York, Manila, Cebu, Davao, Hongkong, Shanghai, Singapore, Taipei, Canton and Milan. Usually the dress code is always business attire most especially in Europe. Although I did not pack a set of suit, I did however brought two dresses. Len and I also wore shoes.

It is also written somewhere in the SEMA website saying that this is a trade show and so, visitors must wear business attire.

I was surprised to see buyers wearing different kinds of fashion, not only t-shirts and very casual clothes but a lot of them were in shorts, short shorts, sando, midribs, sexy outfits, crappy get-ups.

America, this is America, the land of the free. Wear anything you like. Cool.

sema 121 dress code

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